CAP Fixtures debuted their new brand identity at the retail industry’s largest strategic trade forum, StorePoint Fashion! The event, designed to maximize productivity for retail and supplier executives seeking to innovate and expand their business relationships, was the perfect platform to unveil their new positioning, as an even stronger business partner to the brands who already rely on their innovation and high touch client service.
Armed with a revitalized brand, a stronger focus, and a new website, the CAP team was naturally intent on connecting with the most influential marketers and retail display executives from all over the world. Based on the overwhelming response – mission accomplished! The brand, the boardroom presentations and the show premiums, were all attention grabbers and very well received.
Randy Griffith, VP of Sales, beams, “We were able to successfully increase brand awareness, expand our network and show the retail world our capabilities.” CAP Fixtures is a reliable partner with a stellar reputation, serving influential brand marketers and major retailers. The company has been the “go-to” provider of custom-fabricated retail fixtures and hospitality furnishings – setting industry trends and advancing production standards and techniques for over thirty years.
StorePoint Fashion attendees left the convention knowing that this Ohio-based manufacturer has boldly emerged as a retail industry leader and a force in custom fixture manufacturing.
To see the full album from our time at StorePoint Fashion click here!