We have a new name, logo and website! CAP Fixtures, a leader in custom store fixture design and manufacturing, has launched its new brand identity, and new corporate website as the first steps in positioning CAP as an even stronger business partner to the brands who rely on the dedication, innovation and exacting customer service of the firm that they have come to trust since the company’s creation in 1981.
The new name and look is an expression of the firm’s identity as they officially introduce a more codified brand promise: to manufacture innovative, well-designed retail environments, store fixtures and hospitality furnishings, while anticipating and solving aesthetic and logistical challenges, meeting deadlines, exceeding expectations, and ensuring a quality product. A promise that the firm has held and delivered through the leadership of their founder Charlene A. Prosnik, and which, continues today under the leadership of her son, Jason J. Prosnik.
The brand retains the signature of the namesake of this already powerful company with focus on their ability to address difficult logistical and scheduling challenges while creating structural and aesthetic magic – all the while exceeding client expectations, meeting deadlines and budget constraints.
The goal with the new website is to provide clients with an easier way to learn about CAP as a brand, and the innovative designs and solutions that the company has long been regarded for providing. Customers will find in-depth descriptions regarding each step of the highly-refined processes.
Among other new features, the site contains breakdowns of each step in the process of creating and delivering high quality fixtures with revolutionary styling. The new website is a wealth of information and provides insight into what CAP Fixtures is ready to do to bring customers’ retail and hospitality experiences to life.