Once upon a time there was a sales manager. He worked for a store fixture design and build company. This sales manager was a very hard worker who spent a lot of his time trying to solve his clients’ difficult challenges. One day, the sales manager had a lunch meeting with one of his clients.…
You’re probably familiar with the idea of computer-aided design (CAD) but are you fully aware of how it can help you save time and money? CAD was developed at MIT in the early 60s – at that time it was called “Sketchpad”. Using Sketchpad one could interact with a computer using a light pen to…
When Charlene first launched CAP in 1981, she radically changed the custom fixture and display industry – simply by being herself. Her innovative self – to be specific. Now more than 37 years later, CAP is leading the way, developing innovative displays for the cosmetic industry. Always custom, never cookie-cutter, but at the same time…
Retail used to be so simple. A customer would come to your store, browse, and make a purchase. That was it. The introduction of the Internet produced a major shift in buyer behavior where consumers would browse in-store but make the actual purchase online – called “showrooming.” But now, research is showing they are going…
With major retailers filing for bankruptcy, conglomerates closing stores by the day, and more and more people choosing to buy online, it seems like brick-and-mortar retail is doomed. But believe it or not, at the end of Q1 2018, e-commerce sales made up only 9% of total retail sales, according to the U.S. Department of…
Wishing you all a safe and happy 4th of July!
CAP Fixtures improves product quality, employee safety, and environmental sustainability, by embracing manufacturing innovation. In a time when many are questioning the competitive strength and long-term vitality of U.S. manufacturing, there exists a growing wave of optimism— bolstered by American ingenuity and driven by technology. Despite what you may have heard, U.S. manufacturing is alive…
At The 102nd Running Of The Indianapolis 500! For auto-racing fans the month of May culminates with a big-time, fan-filled event at “The Brickyard” for the greatest spectacle in speed. Memorial Day weekend traditionally ushers in the summer season with family gatherings, barbecues, parades, and most important – the solemn remembrance of our nation’s fallen…
CAP Fixtures Eases Customer Anxiety with a Patient Approach and Alternative Options. As global trade-war headlines continue spreading jitters, uncertainty, and confusion among investors, consumers, and business leaders – one Ohio-based manufacturer maintains a steady course, while strengthening its contingency measures. Naturally, as a global provider of retail fixtures and hospitality furnishings, CAP Fixtures had…
CAP Fixtures debuted their new brand identity at the retail industry’s largest strategic trade forum, StorePoint Fashion! The event, designed to maximize productivity for retail and supplier executives seeking to innovate and expand their business relationships, was the perfect platform to unveil their new positioning, as an even stronger business partner to the brands who…